1. What Information We Collect
A. Personal Information
We collect several types of information from and about users of our services, volunteers, donors, partners, and contractors. The personal information we collect may include:
i. Contact Information:
● Name, email address, phone number, mailing address
ii. Demographic Information:
● Age or age range, gender, zip code, household composition, income range (for program eligibility), language preferences
iii. Financial Information:
● Payment card information, bank account details (for donations or payments), financial assistance information
iv. Program-Related Information:
● Service requests, program participation history, feedback and survey responses, volunteer activities and hours
v. Professional Information:
● Employment information (for volunteers/partners), professional qualifications, references
vi. Marketing and Communication Preferences:
● Email subscription preferences, communication history, event attendance
The examples above do not describe every type of personal information we may collect. We collect information directly from you when you register, donate, volunteer, or contact us, and may receive information about you from partners, other users, or public sources where legally permitted.
B. Legal Basis for Processing (where applicable under GDPR): We process your personal information based on:
● Your consent (for marketing communications, non-essential services)
● Contractual necessity (to provide requested services)
● Legitimate interests (to improve our services, ensure security)
● Legal obligations (for tax reporting, regulatory compliance)
2. Cookies and Tracking Technologies
When you visit our website, we automatically collect certain information through cookies and similar technologies:
A. Types of Cookies We Use:
● Essential Cookies: Necessary for website functionality (cannot be disabled)
● Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
● Marketing Cookies: Used to personalize content and measure advertising effectiveness
● Social Media Cookies: Enable social media features and sharing
B. Information Collected:
● IP address and general location
● Browser type and version
● Device type and operating system
● Pages visited and time spent
● Referring website
● Search terms used to find our site
C. Your Cookie Choices: You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
3. How We Use Your Information
We use your personal information to provide you with the products and services that you request and to improve your overall experience with our services. We may also use your personal information to communicate with you about products, services, business relationship, or partnership; provide information to you about changes to our services; let you know about new products or services that may be available to you; manage, investigate, or resolve disputes or complaints; confirm your identity; determine your
eligibility for services; improve our services, sites, and operations; develop and offer new services; personalize your experience while using our services; facilitate social media sharing and communications; detect, investigate, and prevent activities that may be fraudulent, illegal, or in violation of our policies; comply with our internal policies and procedures, as well as the laws, rules, and regulations that apply to our business; respond to requests for information from governmental authorities; establish or defend our legal rights and responsibilities, or those of our affiliates, partners, vendors, customers, or others; perform other activities as permitted by applicable law.
4. Transactional Communications
We may send you notices about your account, your payments, and other transactional matters. We may also send you service-related communications including issues or delays with services, and more. You may not opt out of receiving these communications, as they are not promotional.
5. How We Share Personal Information
We may share personal information to third parties only with consent or in one of the following circumstances (subject to your prior consent where required under applicable law):
- Our affiliates. Other companies related to Mama2Mama, including our donors, partners, and affiliates (collectively, “affliates”), may able to access and use your personal information to conduct our business or provide and improve upon our services.
- Our vendors and service providers. We utilize third party service providers, such as software providers; IT support, systems, and hosting providers; accountants, auditors, consultants, engineers, lawyers, medical professionals, and other professional advisors; financial institutions such as banks and credit unions; and other third parties from whom we purchase products or services, or who may provide products of services to you on our behalf. We may share your personal information with these third parties to conduct our business, provide and improve upon our services, or engage in marketing or research activities.
- Our distribution partners. We may make personal information available to our distribution partners, including financial institutions and shipping companies.
- Governmental authorities and parties involved in litigation. We may share personal information with governmental, regulatory, or administrative authorities, and third parties involved with litigation or other dispute resolution or legal processes, as well as their respective lawyers, accountants, auditors, and other advisors or representatives to the extent that we deem necessary and appropriate to: (a) comply with applicable laws, rules, and regulations; (b) comply with judicial orders or legal process; (c) respond to requests from government authorities, including law enforcement, (d) enforce our policies, terms and conditions, and agreements; (e) protect our rights, safety, or privacy, or those of others; (f) pursue and collect available remedies or limit our damages; and (g) establish or defend our legal rights or responsibilities.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Retention
We retain your personal information for different periods depending on the type of information and our relationship with you:
A. Contact and Account Information:
● Active users/donors: Until account closure plus 7 years for legal/tax purposes
● Newsletter subscribers: Until you unsubscribe
B. Financial Information:
● Donation records: 7 years for tax and legal requirements
● Payment information: Until transaction is complete, then securely deleted, unless recurring donation agreement is provided
C. Program Participation:
● Service records: 5 years for program evaluation and reporting
● Volunteer records: 7 years for reference and legal purposes
D. Website Usage Data:
● Analytics data: 26 months
● Cookie data: As specified in our Cookie Policy
E. Legal and Dispute-Related Information:
● As long as necessary to resolve disputes or comply with legal obligations
We may retain information for longer periods where required by law or where we have a legitimate business need, such as fraud prevention or safety concerns.
6. How We Protect Your Personal Information
We restrict access to your personal information to the individuals and entities described above, and to our employees or contractors who need to know that information in order to conduct our business, provide you services, or take any other actions in accordance with this privacy notice. We maintain physical, electronic, and procedural safeguards to help protect your personal information in compliance with applicable state and federal laws.
7. Aggregate or De-identified Data
We may aggregate or de-identify information collected in such a way that is not capable of identifying you. Our use and disclosure of aggregated or de-identified information is
not subject to any restrictions under this Privacy Notice, and we may disclose it to others without limitation for any purpose.
8. Your Rights
You have the right to:
● Access your personal information
● Correct inaccurate or incomplete information
● Request deletion of your information
● Object or restrict processing of your information
● Withdraw consent
To make any such requests, please send an email to info@mama2mama.org.
9. Children’s Privacy
We do not knowingly collect personally identifiable information from anyone under the age of 18. If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.
10. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) including, but not limited to:
A. Categories of Personal Information We Collect:
● Identifiers: Name, email, phone, address, IP address
● Demographics: Age, gender, household information
● Commercial Information: Donation history, service usage
● Financial Information: Payment details, financial assistance data
● Internet Activity: Website usage, email interactions
● Professional Information: Employment details for volunteers
● Inferences: Preferences and characteristics derived from your data
B. Sources of Personal Information:
● Directly from you (forms, communications, transactions)
● Automatically through website usage (cookies, analytics)
● From partners and affiliates
● From public sources where legally permitted
C. Business Purposes for Collection:
● Providing and improving our services
● Processing donations and payments
● Communicating about programs and services
● Volunteer coordination and management
● Marketing and outreach (with consent)
● Legal compliance and safety
● Research and analytics
D. Your California Rights:
● Right to Know: Request information about what personal information we collect, use, and share
● Right to Delete: Request deletion of your personal information (subject to legal exceptions)
● Right to Correct: Request correction of inaccurate personal information
● Right to Opt-Out: Opt-out of sale or sharing of personal information (we do not sell personal information)
● Right to Limit Sensitive Personal Information: Request limits on use of sensitive personal information
● Right to Non-Discrimination: You will not be discriminated against for exercising these rights
E. How to Exercise Your Rights:
● Email us at: info@mama2mama.org
We will respond to your request within 45 days and may extend this period by an additional 45 days if necessary. You may designate an authorized agent to make requests on your behalf.
11. Who to Contact About Your Personal Information
If you have any questions about this privacy notice or our use of your personal information, you can contact us at:
Mama2Mama 251 S Lake Ave, Ste 800, Pasadena, CA 91101 Email: info@mama2mama.org
12. Changes to this Notice
We may update this privacy notice at any time to reflect changes to our information handling practices. If we make any changes to this privacy notice, we will notify you by means of a notice on our website(s) prior to the change becoming effective, and we will change the “last revised” date at the top of this page. We encourage you to periodically review this notice for the latest information on our privacy practices and handling of your personal information.
Last Updated: 7-1-25 Effective Date: 7-1-25
